Hey yall! It’s Lauren, again, with Elle Kay Photography! Today, I want to chat about all things Brand Photography! Consumers today shop with their eyes LONG before they read your bio or offerings. In a world full of AI content and stock photos, showing up authentically is the best practice! Brand photography isn’t just about a pretty headshot or profile pic, it’s about building trust with your potential clients and showcasing the person (that’s you!) behind the business.

Why Does it Matter?

What are the benefits of brand photography, you ask?

1. It humanizes your brand. People buy goods or services from people. Seeing your face, your workspace, and your unique process makes you relatable! Relating equals sales.
2. You have visual consistency. Brand photos that are taken intentionally create a cohesive look across your socials, website, and marketing materials! This will boost your brand recognition. That’s huge!
3. It’s a time saver. Have new, fresh photos to choose from means you never scramble to make content! You’ll be able to pull from lots of photos tailored specifically to your business. Wahoo!

Utilizing the Pensacola Aesthetic

Pensacola has such a unique vibe! Why not capitalize on that? Leverage your aesthetic locally to benefit you. Here a few options to consider:

1. Downtown – From Palafox to Alcaniz, pick a historic spot or fun architectural background to maximize your look. Want Graffiti Bridge? We can absolutely stop there too.
2. The Water – Who doesn’t love our coastal beauty?? The water is such a perfect place to capture any aesthetic. Wellness brand or realtor? You would benefit from the airy, high-end aesthetic out in Park East.
3. Nature – One of my favorite spots is the Naval Live Oaks. This offers a little bit of everything including a serene, organize backdrop for your outdoor brand or sustainability focused business.
4. Your Showroom – What better backdrop that your own studio or showroom? Utilizing your own place is perfect for selling your brand and aesthetic.

Current Client Work: Noteworthy and ALK Designs

Last month, I had the honor of working with two beautiful boss babes!! Laurel Farrell of Noteworthy Gift and Angie Kercher of ALK Designs. Each of these ladies has created their own unique brand. They recently collaborated to create a joint downtown showroom.

For Laurel, we focused on her new pieces and the showroom.

For Angie, we made sure that her ALK Design process was shown along with her beautiful jewelry!

Where Do I Start?

Not sure where to begin? That’s where I come in. When you book with me, not only do we plan outfits, we plan a full shot list. I’ll make sure your potential clients see the importance of your process. We will talk colors, inventory, sales techniques, and more when we plan for your session.

Ready to book? Click here!